Pages

Tuesday, August 25, 2009

analyst of the year award

Interesting read on the Technobabble blog with regard to the election of the Analyst of the Year in our industry (twice-in-a-row-winner Ray Wang from Forrester). Gartner has been elected best house 2009, mainly due to the fact that in these uncertain times they have not cut down expenditure on research or thehighlevel people working for them.

These analysts' stories always make me uncomfortable. Ages ago, @Tijd, we were one of the first Belgian media clients buying a subscription on Forrester. As a company we really outranked everyone else when it came to pioneering in electronic publishing (as it was called in those pre-commercialweb-days). But we were never once contacted for a survey on what we considered to be 'our' market and 'our' industry, neither by Forrester, neither by the other ones. The Forrester guy confessed that these very expensive surveys usually were based on just a couple of interviews, not on a widescale analysis of the market and it's players. Disappointing even if you do not want to be naive.

This Technobabble post makes an interesting reference to the difference between European and American analysts in a context where up to 70% of respondents in surveys are ... American.

Which makes me conclude not much seems to have changed.

And another thing: all the people on these shortlist are ... male. No smart women out there?

No comments: