the new buzzzz is augmented reality

Can't be a coincidance. First I read about augmented reality as a means for the Dutch ANWB cardrivers' association to rebuild their old Wap-page into a sophisticated mobile environment using the augmented reality mobile browser Layar. Then some guy on the radio this morning (on the radio!!!) explains some cool marketing trick by GE by which you print out a simple black-and-white design on a page and hold it before your webcam en behold: an animation starts to play on your computer. The ANWB stuff makes much more sense, but then again, marketing could finally become a bit more interesting.